Mmmmm… Cookies…
The iconic brand Oreo, was looking for a way to improve engagement and expand customer’s knowledge of their gifting options.
Solution Highlights
Custom development to account for personalized flows that are flexible for growth
Easy/Improved checkout experience
End to end order processing
Traditionally, many CPG products are purchased in-store or within mass-retailer marketplaces online. OREO sought to redefine this structure by offering consumers an accessible and distinct way to interact with their brand that would encourage retention and loyalty
A landscape of deliciousness...
After some initial requirements gathering and level-setting we ran some workshops with the clients reviewing competitor (and just admired) sites to get ideas, inform design and begin requirement gathering.
My role: Oversaw the development of workshops and lead the site audit exercises with clients.
Think Fast
After getting a healthy does of inspiration we did a 100MPH thinking exercise to come up with new ideas. This is a bit like a structured brain storm, allowing users to get out as many ideas as they can and then going back and voting on the best.
My Role: Workshop facilitation and analysis of results.
Time to Sketch...
Armed with some requirements and a list of good ideas, we split into teams and began to sketch out key pages in desktop and mobile.
My role: Co-facilitated the exercise with our creative director and a UX lead. Lead the sketching in my group during breakout.
Design & A/B testing.
To save time we did very few low-fi wires and worked in high-fidelity in Figma with our UI colleagues. As the cookie customization tool was such a huge part of the experience we A/B tested several versions before settling on the final.
My Role: Facilitated initial internal sketching session. Worked on the testing plan and general oversite and design reviews.