I’m a UX leader, product designer, design thinker & student of human behavior.

I really love what I do.

UX LEADER

I lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of..

DESIGN THINKER

Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary and client teams to collaboratively solve problems, and have extensive experience planning and facilitating workshops.

PRODUCT DESIGNER

I’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization..

STUDENT OF HUMAN BEHAVIOR

Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to try and make the world a little better

Featured Work

  • First Notice of Loss

    Helping customers through their most difficult time.

    Learn more

  • Career Path Redesign

    Leadership without management. Improving the product design career path.

    Read on

  • Michelin Road Side Assitance

    What happens when the big rigs break down?

    Travel On

  • Simple Tire Redesign

    Demystifying the tire buying process

    Read on

ADDITIONAL CASE STUDIES

Oreos.com

Merck Digital Transformation

ADDITIONAL EXPERIENCE

Over the last decade I’ve create insight-led, human-centered experiences for a diverse group of brands including:

Since you made it this far…

  • Work Philosophy

    Over the years I have often thoughtfully stroked my mighty beard and mulled (that’s right, I mull) about what it takes to make projects and teams succeed in building wonderful experiences that delight.

    Read on

  • About Me

    It’s not all slack messages and zoom calls… I’m a real person too! A little be about me. Some info on what I enjoy doing when I am not making the Internet

    I'm intrigued

  • The Remains of the Day

    Is there anything sadder than work left out to die in corporate break rooms? No, no there is not. For years I have been documenting this sad, tale of neglected food.

    Delicious